Hometown: Los Angeles, CA / Taipei, Taiwan Nickname(s): You already know - Thundercup. A typical day for me at the Popular Demand office is… There isn’t really a “typical day”. Every day is different. A sampler of what you can expect me to be doing throughout the week: snack about 8 times a day, meet with bossman Blake about various marketing campaigns, talk shit about the latest Twitter beef, exchange our two cents on the latest mixtapes, play a game of Mortal Kombat on the XBOX when my A.D.D. is really raging, and complain about me being too young to have back problems.
I also endlessly lurk the interwebz to find models, upcoming music artists, and the like. I try to figure out how I can tackle bajillion e-mails / 90+ texts in my inbox, then praise the lord for the Messages app that allows me to text from my computer. After that, I’m probably meeting with someone from a record label to talk about working with their artists. This entails me trying to play it off like I am a functional human being and saying things like “great activations” and “mutually beneficial collaboration” because I’m actually a genius nerd child trapped inside a 23 year old female body. Somehow, I then find the time to squeeze in time to take a photo squatting next to your #WCW.
Confession - every single day, I spend a considerable amount of time thinking about what I want to eat for lunch. There are starving children out there who think about food for survival, and here I am, thinking about food like a damn glutton. We have one of those binders that hold a shitload of menus from restaurants in the area. It’s one of the first signs of "fat assery” and just a tad bit embarrassing.
When that’s over, I’m finally doing something productive like planning out the social media posts for the @PopularDemand IG, writing press releases, drafting proposals for collabs, and sending clothing packages to your idols so they can look good at their video shoot.
Work is play, and I like play. What I did before Popular Demand: Before I was hired as staff at PD, I was interning for the brand, a full-time student, and worked as an event planner. I had to work out of an office where they keep the temperature at a shitty 60’F, dealing with crazy ass clients...but I had my own private office space, so that was cool. Something I wish I knew when I was younger: Being shy will get you nowhere and you better speak up if you want to get shit done. My guilty pleasures are: Kinder brand chocolates and NUTELLA. Three things I can’t live without: 1. A sense of accomplishment
3. Being productive
(If you were looking for the physical “essentials” list, here it is: Carmex (the tube kind ONLY), my phone, my Macbook. I’m a child of the Internet and advocate of moisturized lips.) One weird fact about me: I fucking hate velvet. The texture of velvet fabric makes my skin crawl. Thinking about it is pissing me off so I’m moving onto the next question now. My favorite Popular Demand story: I have a ton of crazy dope Popular Demand stories/memories, but one of my favorites is definitely going to Toronto for OVO Fest / Caribana. DJ Romeo and the OVO team had invited us out to Toronto for the OVO Fest events; I had never been to Toronto (or Canada in general) before, and I went out there by myself on behalf of Popular Demand. I got to meet an array of incredible people - most of whom were at the core of Toronto’s music industry - and they were so accomodating and good-natured. Some of these people I had already connected and built with, others were new friends. I started my trip staying with one of my friends that I’ve known since 5th grade, then a group of girls that worked in PR and with OVO invited me to stay with them for the rest of the trip. The girls and my other friends in Toronto took me to local food spots, underground parties, the biggest clubs, the world famous Caribana parade, taught me all the Canadian slang (“Eh?”), and of course, I got to see everyone and their mom perform at OVO Fest. No exaggeration - Drake literally brought his mom on stage. She was hella cute.
I can’t really relay the entire experience without writing a short novel, so I’ll spare you guys, but this trip really reaffirmed to me that your career is not just about your work ethic, money, or job experience. It’s about surrounding yourself with great people and fostering relationships. Ask anyone who has been successful in any industry and they will say the same thing: your relationships + network will always be the key to help open doors to opportunities, and you’ll end up creating memories that will last you a lifetime.